QUIVIDI 2020 APAC CONFERENCE
Shoppers are back but they are not the same – the current pandemic accelerating changes in the way they live, work and consume. In this context of rapid changes, real-time data has never been more relevant. It helps brands better address shoppers, but it also supports the accelerated developments at play in our industries.
Brick & mortar retailers are engaged in a critical transformation to face the increased competition of online channels. This will profoundly impact in-store media as we know it, with real-time data and AI becoming instrumental to any successful digital signage deployment in retail.
DOOH also is changing fast, as brands demand increased transparency and security when it comes to buying media and measuring advertising campaigns.
With the current on&off sequence of lock-down, relax, and return of restrictions, DOOH publishers who are relying on real-time data are uniquely placed to provide advertisers with the guarantee and confidence in their audience reality.
For its APAC Conference, Quividi has invited leaders to envision the future of DOOH & In-Store Media and the crucial role of real-time data to navigate the “New Normal”. We discussed the data stack that marketers are building to successfully engage with shoppers through contextualized content, measure and optimize their campaigns in real-time, monetize their screens to third-party advertisers with the same performance standards as online, and – always – keep the finger on consumers’ pulse.
We hope you’ll find the below sessions of interest. For any questions, please reach us at: 2020conference@quividi.com.
QUIVIDI: INTRODUCTION
Introduction to the conference by Laetitia Lim, CEO Quividi, presenting our latest IQ Index and sharing our new initiatives to discover the benefits of Quividi data as well as our new vehicle & body detection capabilities.
SESSIONS
pqmedia: state of ooh in 2020
Dr. Leo Kivijarv, Executive VP & Director of Research, PQ Media, delivers a “State of the OOH Media Industry in 2020” based on first-look unpublished data and analysis that will be released in the 12th edition of the PQ Media Global Out-of-Home Media Forecast.
ROUNDTABLE #1: PROVIDING CONFIDENCE TO ADVERTISERS
Franck Vidal, APAC Director, Adcity (Havas Group), Joe Copley, MD, Europe & APAC and Director of Strategy & Partnerships, Global, Seedooh, and John Cochrane, Insights and Research Director, VMO, discuss whether brands demand increased transparency and security when it comes to buying and measuring DOOH campaigns, and what data stack DOOH publishers need to invest in to provide advertisers with the guarantee and confidence in their audience reality.
CLEAR CHANNEL SINGAPORE: OPTIMIZING DOOH WITH QUIVIDI DATA
How Clear Channel Singapore, one of the most innovative media owner globally, leverages Quividi data for DOOH audience measurement, experiential and programmatic. Presentation by Amanda Woo, Chief Development Officer, and Michelle Low Richards, Senior Manager, Digital Operations, Clear Channel Singapore Pte Ltd.
ROUNDTABLE #2: ACCELERATING ON PROGRAMMATIC
Amanda Woo, Chief Development Officer, Clear Channel Singapore Pte Ltd, Ichiro T. Jinnai, President & CEO, LIVE BOARD, Inc., Matt Bushby, Managing Director ANZ & SEA, Hivestack, and OOH Business Intelligence & Data expert Cassandra Thomas-Smith discuss how Programmatic DOOH has accelerated its development in the past months, as well as the challenges that still lie ahead.
OPTUS: KEYNOTE DISCUSSION
Leading a large part of the marketing team that has taken Optus to Australia’s strongest brand in the 2020 Brand Finance Index and to the 2020 Mumbrella Awards Marketing Team of the Year, Angela Greenwood, Director, Acquisitions & Customer Marketing, discusses Optus’ vision on media and DOOH.
ROUNDTABLE #3: RETAILERS BECOME PUBLISHERS
Listen to Rajib Basu, Media & Entertainment sector Leader, PwC India, Srikanth Ramachandran, CEO & Founder, Moving Walls, Cedric Delzenne, Managing Director APAC, fifty-five, and YF Juan, Director of International Operations, PilotTV, discuss the data stack that retailers are building to successfully engage with shoppers through contextualized content, measure and optimize their campaigns in real-time and monetize their screens to third-party advertisers with the same performance standards as online.
SAMSUNG: VISION OF SMART DIGITAL SIGNAGE
In a 10min pre-recorded video, Piotr Bednarski, European Pre-sales Manager and Peter Colquitt, Business Development Manager and EU Project Lead, Samsung Electronics, explain in full details the Samsung-Quividi partnership and share their vision of Smart Digital Signage. The presentation is followed by a live Q&A with Piotr and Olivier Duizabo, President and co-founder Quividi.
ROUNDTABLE #4: DATA & AI TO NAVIGATE THE NEW NORMAL
Matt Ward, General Manager, Sales for IOT Retail, Banking, Hospitality & Education, Intel, Olivier Delangre, CEO Amoobi, Bruno Zysman, CEO DominoPos Pte Ltd, and Olivier Duizabo, President and co-founder Quividi, discuss how changes in customers’ behaviour impact and challenge in-store media and why Data is instrumental to add a layer of smarts to retail communication.
DAILYDOOH: CLOSING REMARKS
Wrap-up of the conference by Adrian Cotterill, the Founder and Editor in Chief of DailyDOOH.
